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Britesource becomes Brooksource

October 12, 2004

Britesource gets major re-branding makeover

Indianapolis, IN – Britesource, a national IT Services company, announced today that it has changed its name to Brooksource (www.brooksource.com), effective immediately. The change in corporate name was made to better reflect the company’s overall strategy to more clearly define its presence in the national technology sector and to broaden the company’s strategic direction. The name Brooksource is inspired by a “part of one of the founders’ last name” and speaks to the company’s role as a national catalyst for “sourcing technically savvy consultants.”

Additionally, Brooksource unveiled their new corporate brand and logo as part of the company’s national advertising campaign. “The name change provides us with a universal, instantly recognizable identity. We are very excited to move forward with the Brooksource name as well as a new look and feel for the company”, said Marketing Director Carlie Oakley.

Oakley expanded, “Along with this change, we will continue to capitalize on our successes to date while working to enhance regional partnerships. This is yet another strategic step in the evolution of the company. As we align ourselves with the advancements in our regional technology market, we will continue to build our brand to extend our core values: commitment, teamwork, development, and celebration.”


About Brooksource

Brooksource, established in 2003, was launched as an alternative to our entry-to-mid level support division called Technical Youth (est. 2000). Brooksource and Technical Youth have focused on Contract, Contract to Hire, and Direct Placement positions across the Midwest, by placing innovative and talented IT individuals for technical projects and hiring needs. Technical Youth and Brooksource have been recognized for seven consecutive years as one of Indiana’s most successful technology-based companies. As one of the fastest growing information technology companies in the Midwest, Brooksource serves the following markets: Indianapolis, Detroit, Louisville, Cincinnati, Philadelphia, Chicago, Milwaukee, Charlotte, Nashville and Columbus, Ohio.